TI’s Shrewd Robo-Car Strategy (EETimes)

While Nvidia and Intel are busy sparring for glory as innovators of fully autonomous vehicle platforms, Texas Instruments, focused on ADAS, has kept its profile low.
It’s not that TI is indifferent to autonomy. It’s just that TI, one of the leading automotive chip suppliers, sees a different way to get there. Its plan is to use its current ADAS-focused platform to eventually enable Level 4, Level 5 autonomous car.
In a recent interview with EE Times, Brooke Williams, business manager in the automotive ADAS business unit at Texas Instruments, said TI has been actively participating in carmakers’ RFQs on models four to five years out. Some of the RFQs are for Level 4 and Level 5 autonomous cars. Others address ADAS features to achieve 5-star ratings. “We support all of their requests,” said Williams.
Above all, TI’s priority is responding to “needs for system-level safety across the board” — all cars, all models, according to Williams.
TI’s strengths lie in 30 years of ASIL D-level safety experience and a litany of TI technologies that include power management, analog devices, networking solutions such as LVDS and Ethernet, and sensors including radars, he said."


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